Amazon SFP rewards smart placement. Most sellers win with two to three sites. That coverage hits two-day speed at sane costs.

Why two or three is the sweet spot

Mid-market brands often start with one site per coast. Add a central site as orders grow. This setup reaches most buyers in one to two days. It avoids rush fees to far zones.

When to add a new site

Watch your order map. Add a node when one region eats rush fees. Add if a region slips below two day reach. Re-check after peaks and promos. Your network should follow demand.

How multi-site hits two day speed

Amazon SFP also grades what buyers see on pages. Standard size needs two day on at least seventy percent of views. It also needs one day on at least 30 percent. Your network makes those promises real.

How many sites for national reach

Two to three works for many brands. Bigger catalogs may need four to seven. Coast, Midwest, Northeast, Northwest, and Southwest often cover it. More sites bring stock closer and cut transit.

Where to place inventory

Match stock to order velocity and geography. Keep each SKU in at least two regions. Use real time balancing. Review coverage maps for blind spots.

Carriers matter to the plan

Weekend pickups help hold two day promises. Set up Buy Shipping so labels and scans flow. That keeps tracking clean for Amazon SFP. It also shields you on claims.

Cost notes for leaders

Two-day from one site gets pricey fast. Distance drives cost and delays. Multi site cuts miles and reduces paid upgrades. Many sellers rely on 3PL carrier contracts for better rates.

What a 3PL brings to Amazon SFP

Locations where you need them. Carrier options with weekend service. Buy Shipping set up and clean tracking. Daily eyes on speed and coverage. This keeps the Prime badge safe.

Clear next step

Talk to ShipSage. Get a fast SFP readiness check. Share five SKUs and ship zones. We’ll show coverage, costs, and risk. You’ll get a go or no-go and a rollout path.

FAQs

How many warehouses do I need for Amazon SFP

Start with two to three. Coast to coast plus central covers most buyers in 2 days.

When should I add a fourth site

Add when one region needs frequent rush shipping. Or when product pages miss two-day views.

Does product size change the plan

Yes. Large or heavy items push you to place stock closer. That keeps cost and speed in line.

Do carriers affect warehouse count

They do. Weekend service and fast lanes can delay a new site. Lack of them can force one sooner.

How should I split inventory across sites

Use order velocity and geography. Keep key SKUs in two regions at least. Balance often.