Seller Fulfilled Prime fulfillment that helps you sell more
Keep the Prime badge without moving inventory into FBA. ShipSage connects Amazon Seller Central to our OMS, WMS, and US warehouse network to expand your one-day and two-day delivery reach, protect your Prime performance, and lower your cost per order.
selling and fulfillment experience
across SFP orders
reached in 2 days
to place inventory near your buyers
Prime on your terms, with your inventory
Seller Fulfilled Prime lets qualified sellers display the Prime badge while shipping orders from their own warehouse or a third-party fulfillment partner like ShipSage, instead of relying only on Fulfillment by Amazon.
The catch: Amazon’s Prime standards
One-day and two-day promises shoppers can count on.
Orders must arrive by the promised date, not just leave on time.
Valid tracking on every shipment, uploaded promptly.
Consistent handling across every warehouse and carrier.
Your fulfillment setup shapes what shoppers see
Warehouse locations, shipping settings, and carrier choices decide which delivery promise Amazon shows in each region. Better coverage means a stronger offer in more places.
Greater Prime visibility
Prime-eligible offers reach shoppers who filter for Prime, with fast delivery promises shown in more regions.
Stronger conversion
"Arrives tomorrow" is a reason to buy. Faster, reliable delivery can win the sale without cutting price or adding ad spend.
More sales opportunities
Fulfillment stops being only a cost and starts contributing to revenue.
Amazon reported this for listings that moved to Seller Fulfilled Prime.
Based on Amazon’s historical analysis from an earlier period of the program. It is not a forecast. Results depend on category, pricing, competition, existing Prime eligibility, delivery coverage, and seller performance.
Technology and warehouse operations working as one
SFP depends on Amazon, your inventory, our warehouses, and the carriers staying in sync every day. ShipSage runs all of it on one platform.
Deep Seller Central integration
Orders, inventory, shipping settings, and fulfillment status flow between Amazon and ShipSage's OMS and WMS automatically. Amazon orders are managed alongside your other channels, without losing Prime's specific requirements.
Amazon Buy Shipping and OTDR protection
We buy eligible shipping services through Amazon's Buy Shipping API. When Amazon's conditions are met, qualifying shipments get On-Time Delivery Rate protection, so a carrier delay doesn't count against you.
SFP-specific warehouse workflows
Prime orders get priority picking and packing, shipping cutoff controls, and daily exception monitoring. Sunday shifts run where your SFP program needs them.
Dynamic shipping template management
Your shipping templates decide where Amazon shows a one-day or two-day promise. Too conservative and you lose visibility. Too aggressive and you risk late deliveries. We tune them continuously, not once.
Real-time SFP performance dashboard
Our OMS includes an SFP dashboard that shows where you’re winning and where to act, across every warehouse and shipping service.
Inventory distribution and cost modeling
Inventory near your customer qualifies for faster delivery on a cheaper shipping service. Shipped from far away, the same order needs premium transport to make the same promise. We model where your stock should sit.
Fulfillment as a revenue driver, not just a cost
Most sellers compare 3PLs on storage, pick and pack, and shipping rates. Those matter. But they miss what fulfillment does to your sales.
Lowest cost per order
Network
One warehouse
Fast delivery reach
Two-day promise in a limited region
Shipping templates
Set once
Slightly higher cost, more sales
Network
Inventory distributed across warehouses
Fast delivery reach
Broader one-day and two-day coverage
Shipping templates
Tuned continuously
Provider B can win more sales than its extra cost, because its delivery promises are more competitive in more places.
How much does fulfillment cost per order?
How much more profitable revenue can our fulfillment strategy generate?
Fulfillment doesn’t replace good products, pricing, or marketing. But when it shapes your delivery promise and Prime eligibility, your 3PL becomes part of your growth strategy. That’s the role ShipSage plays.
Getting started with SFP at ShipSage
Plan your SFP program
We review your category, demand by region, and Prime goals, and map enrollment through the trial period.
Position your inventory
Send stock to one or more ShipSage warehouses based on where your customers are.
Connect Seller Central
Orders, inventory, tracking, and shipping templates sync with our OMS.
Ship at Prime speed
SFP orders are prioritized, packed, and handed to carriers before cutoff.
Optimize continuously
We watch your dashboard, tune templates, and rebalance inventory as demand shifts.
Seller Fulfilled Prime FAQ
What is Amazon Seller Fulfilled Prime?
Seller Fulfilled Prime is an Amazon program that lets qualified sellers show the Prime badge on eligible products while fulfilling orders from their own warehouses or a third-party provider like ShipSage, instead of using FBA.
What's the difference between SFP and FBA?
With FBA, Amazon stores and ships your inventory. With SFP, you or your fulfillment partner do, while still earning the Prime badge. SFP gives you more control over where inventory sits and lets the same stock serve other sales channels.
What does Amazon require to keep SFP eligibility?
Amazon expects consistent performance on delivery speed, on-time delivery, valid tracking, and order fulfillment reliability. Sellers who miss these standards can lose Prime eligibility, which is why warehouse execution and carrier choice matter so much.
Does Amazon Buy Shipping protect my On-Time Delivery Rate?
It can. When Amazon’s conditions are met, including eligible shipping services, the right shipping settings, and on-time carrier handoff, qualifying Buy Shipping labels receive OTDR protection. ShipSage buys shipping through Amazon’s Buy Shipping API and manages those conditions for you.
How does ShipSage expand my one-day and two-day delivery coverage?
By placing your inventory closer to your buyers across our US warehouses and tuning your shipping templates to the delivery promises our network can reliably support.
Can I use the same inventory for Shopify, Walmart, and other channels?
Yes. ShipSage’s OMS manages Amazon SFP orders and your other channels from one inventory pool.
How long does it take to start shipping SFP orders?
Typical onboarding and SFP trial timeline.
Fulfillment that helps you sell more
Tell us about your Amazon business. We’ll show you where your fast-delivery coverage stands today and what a stronger SFP setup could look like.
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