This guide covers seller fulfilled prime requirements you must hit. Here’s what Amazon checks and how to stay Prime.

Seller Fulfilled Prime requirements at a glance

First, there is a short trial. Plan for roughly 30 days and at least 100 Prime orders. Hit every KPI during the trial.

Core KPIs you must meet

• Late shipment rate under 4 percent
• Nationwide one to two day shipping
• On time delivery at least 93.5 percent
• Ship Prime packages every week of the trial
• Weekend pickup and weekend delivery support
• Cancellation rate less than or equal to 0.5 percent
• Valid tracking on ninety 9 percent of orders with Amazon integrated carriers

Pre-qualification checks

• Tracking above 95 percent
• Late shipment rate below 4 percent
• Cancellation rate below 2.5 percent
• Amazon Professional selling account
• Default ship from address in the United States
• In the past 90 days you shipped at least 100 seller fulfilled packages

Delivery speed on product pages

Amazon also audits what buyers see on your pages. This is the at-a-glance metric. For standard size, show one-day on at least 30 percent of page views and two-day on at least 70 percent. Oversize and extra-large have lower floors. Meet these even during the trial.

What disqualifies you quickly

If metrics slip below the floor, Amazon can remove the badge for 30 days. Expect a hit to visibility, sales, and page performance. Getting back can take time.

How to pass the trial with a 3PL

Use carriers that meet one to two-day transit times nationwide. Ensure labels and tracking flow through Amazon systems. Plan for weekend pickups. Most brands need more than one warehouse to meet coverage. A 3PL with a multi-site network and integrated carriers makes this doable.

Clear next step

Talk to ShipSage. Get a fast SFP readiness check. Share five SKUs and ship zones. We’ll show coverage, costs, and risk. You’ll get a go or no-go and a rollout path.

FAQs

What are the Seller Fulfilled Prime requirements during the trial

Fill at least one hundred Prime orders in the trial window and hit the strict KPIs listed above. That includes nationwide one to two day delivery, 93.5 percent on time, 99 percent tracking, low cancels, low late shipments, and weekend service.

What is the at-a-glance metric

It counts page views where buyers see a one day or two day promise. Standard size needs at least 30 percent one-day and at least 70 percent two-day. Oversize and extra-large have lower targets.

Do I really need weekend shipping

Yes. Weekend pickup and delivery support is required for SFP.

What happens if I miss the targets after I pass the trial

Amazon may tighten requirements over time and can remove your badge for 30 days if metrics fall. That hurts sales and page performance.

How many locations do I need to meet Seller Fulfilled Prime requirements

Most brands need multiple warehouses to reach buyers fast across the United States. A national network helps you hit speed promises.