Use this Seller Fulfilled Prime checklist to prep, launch, and keep the badge. Follow the steps below. Then verify daily.

1) Locations and coverage

Pick two to three sites for fast reach. Coast, central, and one flex site works for many brands. Confirm one-day and two-day maps before you move stock. Recheck after peaks.

2) Inventory placement

Stage top SKUs near demand. Keep each key SKU in at least two regions. Set clear min and max levels. Balance weekly to prevent stockouts.

3) Carriers and services

Choose lanes that hit one to two-day transit. Turn on Saturday pickup and Sunday delivery where available. Lock service rules in your routing. Test label print and pickup windows.

4) WMS and Buy Shipping

Connect Seller Central, WMS, and inventory sync. Use Amazon Buy Shipping for every Prime label. Ensure ship and delivery scans post automatically. Store label and scan data for audits.

5) Trial and core KPIs

Plan for a short trial with at least 100 Prime orders. Offer nationwide one-day or two-day delivery. Hold on-time at or above 93.5 percent. Keep valid tracking at ninety nine percent with Amazon integrated carriers. Cap cancels at 0.5 percent. Keep late shipments under 4 percent. Ship every week and support weekend pickup and delivery.

6) Page speed promises

Standard size needs two-day on at least 70 percent of page views. Aim for one-day on at least 30 percent. Oversize and extra-large have lower floors. Check coverage daily during trial.

7) Returns and customer care

Define intake, grading, restock, and scrap. Use photos for unsellable items. Sync returns data to Seller Central. Respond fast to buyer messages and claims.

8) Cost model and guardrails

Estimate cost per order by SKU. Include ship, pick and pack, materials, storage, returns, and platform fees. Use carrier volume where you can. Buy Shipping and weekend ops prevent costly rework.

9) Daily control

Assign an owner. Watch tracking, on time, cancels, late rate, and delivery promises. Fix exceptions the same day. Escalate patterns each week.

10) Go live checklist

• Inventory placed.
• Carriers and weekend service confirmed.
• Buy Shipping active for every Prime label.
• Dashboards and alerts live.
• Trial orders scheduled and staffed.
• Recovery playbooks ready for misses.

Clear next step

Talk to ShipSage about your Seller Fulfilled Prime checklist. Send five SKUs and ship zones. We’ll map coverage, cost, and risk. You will get a go or no-go and a rollout path.

FAQs

What is a Seller Fulfilled Prime checklist

A step by step plan to meet SFP standards. It covers sites, carriers, tracking, speed promises, and daily control.

How many warehouses do I need

Start with two to three. Add more when coverage or cost slips.

Do I need Amazon Buy Shipping

Yes. It pushes scans to buyers, protects claims, and supports tracking goals.

What happens if metrics drop

Amazon can pause the badge for 30 days. Fix root causes fast and document the changes.

How do I keep page promises high

Place stock near demand. Use weekend service. Monitor coverage daily and shift inventory quickly.