Prime badge requirements center on speed and reliability. Better delivery promises raise glance views and help you win the Buy Box.

What are Prime badge requirements

Hit strict shipping and service targets. Offer one-day or two-day delivery across the country. Keep on-time at 93.5 percent or better. Provide valid tracking on 99 percent of orders. Hold cancels at 0 .5 percent or less. Keep late shipments under 4 percent. Support weekend pickup and weekend delivery. Ship Prime orders every week.

How delivery speed drives glance views

Amazon checks what buyers see on each page. More one-day and two-day promises mean more glance views. Standard size items need broad two-day coverage. One-day on a meaningful share boosts visibility even more. Faster promises pull more shoppers into your funnel.

Why speed lifts Buy Box odds

Price matters, but speed moves the needle. Faster delivery and clean tracking strengthen your Buy Box case. Shoppers choose the faster option when price is close. Consistent service wins the tie.

How to meet Prime badge requirements

Place inventory where orders ship fast. Two or three sites work for many brands. Use carriers that hit one to two day lanes. Turn on Amazon Buy Shipping for every Prime label. That keeps scans flowing to customers and supports claims. Monitor KPIs daily. Fix exceptions the same day.

Simple checklist

• Turn on Amazon Buy Shipping for SFP orders.
• Confirm Saturday and Sunday operations.
• Verify services meet one to two-day transit.
• Watch on-time, tracking, cancels, and late rate daily.
• Review glance view coverage each week.
• Escalate scan gaps or service slips the same day.

Clear next step

Talk to ShipSage about Prime badge requirements for your catalog. Send five SKUs and ship zones. We’ll map delivery coverage, Buy Box impact, and cost. You’ll get a go or no-go and a rollout path.

FAQs

What are the core Prime badge requirements

Nationwide one day or two day delivery, strong on time, near perfect tracking, low cancels, and weekend support.

How do Prime badge requirements affect glance views

Better delivery promises raise page visibility. More shoppers see your offer.

Does speed help with the Buy Box

Yes. Fast delivery and clean scans improve your Buy Box odds when price is close.

How many sites do I need to meet Prime badge requirements

Start with two to three. Add more if coverage or cost slips.

Do I need Amazon Buy Shipping

Yes. It sends scans to buyers, protects claims, and supports tracking goals.