If you need a Seller Fulfilled Prime rollout plan, start here. This lays out the phases, targets, and daily habits that protect the badge.

Phase 1: Prep and plan

First, audit your ops and tech. Can your team handle fast volumes. Will the SFP targets hurt margin. Set baseline KPIs and growth goals now.

Next, pressure test demand. If you win more fast delivery views, can you ship them. Plan for higher glance views and higher order flow.

Phase 2: Set up logistics

Join the SFP interest list and begin pre-qualification. Connect Seller Central, your WMS, and inventory tools. Verify product dimensions and size tiers.

Then stage inventory for speed. Place stock so two day delivery is easy. Use last year’s orders and recent trends to guide moves.

Phase 3: Pass the trial

Complete at least one hundred Prime orders. Aim for zero delays. Use Prime eligible services every time. Monitor orders in real time.

During trial and beyond, hit the core KPIs. Offer nationwide one to two day delivery. Keep on time at or above 93.5 percent. Keep valid tracking at 99 percent with Amazon integrated carriers. Hold cancels at or below 0.5 percent. Keep late shipments under 4 percent. Support weekend pickup and weekend delivery. Ship Prime packages every week.

Meanwhile, meet the at a glance page targets. Standard size needs at least 30 percent one-day and at least 70 percent two-day. Oversize and extra-large have lower floors. Hit these even during trial.

Phase 4: Go live and monitor

After the badge shows, watch metrics daily. Assign an owner. Use a live dashboard. Fix exceptions the same day.

Review process health each week. Expect new peaks and shifts as sales grow. Build routines that keep speed and accuracy steady.

Protect the badge

If metrics slip, Amazon can remove the badge for thirty days. You lose views and sales, and recovery takes time. Treat guardrails as non-negotiable.

Keep weekend service live. Use carriers that hit one to two day transit. Use Amazon Buy Shipping so scans and tracking flow cleanly.

Avoid sales dips during change

Distribute inventory to boost delivery promises on product pages. Better placement lowers costs and raises one day and two day coverage. That improves conversion and helps you meet SFP targets.

Choose sites that match customer demand and inbound lanes. Plan for peak with the right mode mix. Keep stock close before big events.

Where a 3PL helps

Use a 3PL for carrier setups, weekend operations, and daily KPI control. Lean on its network to place stock and cut miles. That keeps the Seller Fulfilled Prime rollout plan on schedule.

Clear next step

Talk to ShipSage about your Seller Fulfilled Prime rollout plan. Send five SKUs and ship zones. We will map speed, coverage, and risk. You will get a go or no-go and a rollout path.

FAQs

What is a Seller Fulfilled Prime rollout plan

It is a four phase path. Prep and plan, set up logistics, pass the trial, then monitor at scale.

What are the trial requirements

Process at least 100 Prime orders. Hit strict delivery, tracking, cancel, and weekend targets.

What are the at a glance targets

For standard size, show one day on at least 30 percent of views and two-day on at least 70 percent.

How do I avoid a dip after launch

Place inventory for faster promises. Use weekend service and Buy Shipping to keep scans flowing.

What happens if I miss targets

Amazon can pull the badge for thirty days. Visibility and orders drop. Fix root causes fast.