Overview

Sunnydaze is a Wisconsin based brand that used to run all fulfillment from its own warehouse. As order volume and customer expectations rose, that model hit its limits. To keep growing on Amazon and other marketplaces, Sunnydaze needed nationwide one to two day delivery and consistent Seller Fulfilled Prime performance without sending everything into FBA. That search led them to ShipSage.

The brand’s challenges

Before ShipSage, Sunnydaze handled every shipment from its own warehouse in Wisconsin. That setup worked early on, but it made true national one to two day delivery very hard. Shipping long distances raised delivery costs and made it difficult to hit strict Amazon SFP metrics at scale. The team wanted faster nationwide delivery, better SFP performance, and lower delivery cost, all at the same time.

Sunnydaze also faced a familiar Amazon dilemma. They wanted the speed and trust signal of the Prime badge, but did not want to rely only on FBA as their warehouse. They needed a way to meet SFP metrics from a third party network and still keep margins healthy.

Why Sunnydaze chose ShipSage

When Sunnydaze started evaluating partners, two things stood out about ShipSage. First, ShipSage has warehouse locations that support fast, national delivery rather than shipping everything from a single state. Second, ShipSage already had real experience running Amazon Seller Fulfilled Prime. That experience around Buy Shipping, on time delivery rate, and SFP rules gave Sunnydaze confidence they would not be learning on the job.

In short, ShipSage offered what Sunnydaze was looking for: locations that made one to two day delivery realistic and a team that already knew how to stay within SFP requirements.

Onboarding with ShipSage

Sunnydaze’s move into the ShipSage network took just a few months and went smoothly. The transition off their own warehouse can be risky, but the handoff to ShipSage was handled in an organized way. Inventory moved into ShipSage facilities, systems connected, and orders began flowing without major disruption.

Both the Customer Success and IT teams played a big role here. Sunnydaze describes Customer Success as “very good, always available to answer questions,” and rates the IT team just as highly. That day to day access made it easier to work through setup details and gave Sunnydaze confidence as they shifted more volume into the new network.

“Customer Success is very good and always available to answer questions. The IT team is again very good.”

– Chuck Gregorich, CEO

Running Amazon SFP with ShipSage

Sunnydaze’s biggest SFP challenge before ShipSage was simple to state but hard to achieve: national one- to two-day delivery. To keep the Prime badge and protect their metrics, they needed a partner that could hit those speeds consistently, not just during light weeks.

ShipSage helped in several concrete ways:

• Fast one- to two-day delivery across the country
• Shipping all orders received by 2pm the same day
• Sunday shipments to cover weekend demand
• Using Amazon Buy Shipping to protect on-time delivery rate
• Making sure tracking flows quickly so Amazon sees events on time

This combination allowed Sunnydaze to stay within SFP rules while still controlling cost and keeping operations predictable.

The experience working with ShipSage

Day to day, Sunnydaze experiences ShipSage as a reliable extension of their own team. The Customer Success team is easy to reach and ready to troubleshoot, while IT support helps keep system connections and data flowing. That partnership lets Sunnydaze focus on merchandising and growth rather than chasing tracking numbers or worrying about cutoffs.

Sunnydaze also values ShipSage’s consistency. Orders received by 2pm are shipped that day, including Sunday shipments. Buy Shipping is used correctly so OTDR is protected, and tracking updates move quickly. These details matter when Amazon is watching every scan and deadline.

Results and improvements

After moving to ShipSage, Sunnydaze saw both speed and financial gains. Delivery became faster and more predictable, with nationwide one to two day delivery now in reach for their SFP orders. At the same time, delivery cost went down compared to their previous setup.

That better experience shows up in revenue and conversion. Faster one to two day delivery and the visible Prime badge on Amazon listings increased conversion rates. As a result, Amazon SFP SKUs are up twenty percent in sales, and overall Amazon revenue has increased, along with revenue on other marketplaces.

Sunnydaze now has a clear path for growth: meet SFP metrics, increase sales, and keep cost lower than using FBA as the main warehouse. With ShipSage, they can pursue that plan without rebuilding their own nationwide logistics footprint.

What’s next for Sunnydaze

Looking ahead, Sunnydaze plans to keep using ShipSage to:

• Maintain and improve SFP metrics
• Drive more sales on Amazon and other marketplaces
• Keep delivery cost lower than a pure FBA approach

With ShipSage’s network, SFP experience, and support teams in place, Sunnydaze is set up to keep scaling while protecting both speed and margin.

What Sunnydaze would tell other brands

Sunnydaze’s message to other brands that are considering ShipSage is straightforward.

“ShipSage is a very trustworthy option and does great work.”

– Chuck Gregorich, CEO

For brands that want faster delivery, stronger SFP performance, and lower delivery cost without handing everything to FBA, Sunnydaze’s experience suggests ShipSage is worth a serious look.

Ready to see what ShipSage can do for you

If you sell on Amazon or other marketplaces and want one to two day delivery, better SFP performance, and lower delivery cost, ShipSage can help. Click on the button below to request a quote and find out how a tech enabled fulfillment partner can support your next stage of growth.