Maintaining the Prime badge under Seller Fulfilled Prime isn’t a one-time setup — it’s an ongoing performance requirement. Amazon continuously monitors a specific set of metrics, and falling short on any one of them for too long can put your SFP eligibility at risk. The challenge for most sellers isn’t knowing that these metrics matter; it’s having a single place to actually watch them without logging into Seller Central and piecing the picture together manually.

The ShipSage OMS solves that with a dedicated SFP dashboard that surfaces the exact metrics Amazon monitors — page view speeds, on-time shipping, valid tracking, cancellations, and on-time delivery — in one centralized view, alongside the individual transactions behind those numbers. This post walks through where to find that dashboard and how to read it.

Part 1: Locating the SFP Dashboard in the ShipSage OMS

Where SFP Lives in the OMS

Inside the ShipSage order management system, Seller Fulfilled Prime has its own dedicated section rather than being buried in general order settings. From there, the OMS walks you through everything needed to get started with SFP through ShipSage, and — once you’re live — gives you a home base for monitoring ongoing performance.

The Main SFP Dashboard

The dashboard is built around the metrics Amazon actually evaluates. Instead of checking Seller Central’s Account Health page and cross-referencing it against your own shipping data, the ShipSage OMS pulls those same data points into a single screen, updated as new orders and shipments come through. Beyond monitoring, the same OMS section also handles the setup side of SFP — including automatic shipping template generation and ASIN-level automation — so performance tracking and configuration live in one place.

Part 2: The Metrics Amazon Monitors — and Where to See Them

The SFP dashboard tracks five categories of performance data:

  • Page views — broken out by 1-day, 2-day, and 5-day delivery speed
  • On-time shipping rate
  • Valid tracking rate
  • Cancellation rate
  • On-time delivery percentage

Each of these ties directly to the thresholds Amazon enforces to keep the Prime badge active. Rather than duplicate the exact numbers here, the full breakdown of required thresholds — including what happens if you fall below them — is covered in our post on boosting your SFP tracking rate, which is worth reading alongside this one if you’re setting up performance goals.

What the ShipSage dashboard adds is visibility without the manual work: instead of pulling these figures from Seller Central one report at a time, they’re already calculated and displayed together, so a dip in any one metric is easy to catch before it becomes a compliance issue.

Part 3: Viewing Individual SFP Transactions

Aggregate metrics tell you whether there’s a problem — they don’t tell you which order caused it. Below the main dashboard, the ShipSage OMS also surfaces individual SFP transactions, so if your on-time shipping rate dips or a tracking number comes back invalid, you can drill into the specific order responsible rather than guessing across your full order history.

That combination — a top-level dashboard for the metrics Amazon cares about, plus transaction-level detail when something needs investigating — is what keeps SFP performance monitoring from becoming a separate, manual task layered on top of fulfillment.

Why Centralized Monitoring Matters for Multi-Channel Sellers

Most sellers running SFP aren’t selling exclusively on Amazon. The ShipSage OMS is built to keep operations synced across Amazon, Shopify, TikTok Shop, and Etsy, which means SFP performance monitoring doesn’t require a separate workflow from the rest of your fulfillment operation — it’s part of the same dashboard managing every other channel.

For sellers distributing inventory across multiple ShipSage warehouse locations specifically to hit Amazon’s one-day and two-day delivery windows, having shipping speed and on-time metrics in the same system that’s already managing that warehouse distribution makes it easier to see the connection between where inventory sits and how your SFP metrics perform.

Frequently Asked Questions

What SFP metrics does the ShipSage OMS dashboard track?

The dashboard tracks page views at 1-day, 2-day, and 5-day speeds, on-time shipping rate, valid tracking rate, cancellation rate, and on-time delivery percentage — the core metrics Amazon monitors for SFP badge eligibility.

Can I see which specific order affected a metric?

Yes. Below the aggregate dashboard, the OMS lists individual SFP transactions, so you can identify the specific order behind a dip in on-time shipping, tracking validity, or any other tracked metric.

Does the SFP dashboard cover other sales channels too?

The SFP dashboard itself is specific to Amazon SFP metrics, but it sits inside the same ShipSage OMS that manages Shopify, TikTok Shop, and Etsy orders, so SFP monitoring doesn’t require switching to a separate tool.

What are the actual thresholds I need to hit for each metric?

Amazon’s specific thresholds — including required tracking rate, on-time shipping percentage, and cancellation rate caps — are covered in detail in our SFP Tracking Rate post, which pairs with this dashboard walkthrough.

Where do I access the SFP dashboard in ShipSage?

The SFP dashboard is located inside the ShipSage OMS under the dedicated SFP section. The video walkthrough above shows the exact navigation path.

The Bottom Line

Keeping the Prime badge under Seller Fulfilled Prime depends on consistently hitting a handful of Amazon-monitored metrics — and the sellers who stay ahead of problems are usually the ones who can see those metrics in one place, in real time, rather than reconstructing them from Seller Central after the fact. The ShipSage OMS SFP dashboard is built for exactly that: the metrics that matter, and the transaction-level detail behind them, in the same system already managing your multi-channel fulfillment.

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